Director's Assistant · Associate Producer
Donayan
Sahdev
Commercial Advertising · Fashion · Celebrity Campaigns · Music Videos
Helping directors bring creative ideas to life through seamless production, coordination, and execution for India's leading brands, agencies, and artists.
60+
Commercial Productions
28+
Brands
Mumbai
India
Available For
Brand Films
Commercials
Music Videos
Fashion
Trusted by
Production Archive
The Wall
Centrum
HDFC KVS
Murgi
Ponds BB Cream
Just Be
Tanishq
Sprite
IDEE
Godrej Capital
OOOL Digital
AX
Artkalaa
Kinder
Kitser
Pathan Bros
Deva
Fossil
Lifestyle
The Bubbling Fish
Murgi
Pathan Bros
Artkalaa
Production Archive
Production Reels
Pronamel Active Shield
Director's Assistant · 2024
Centrum Claims
Director's Assistant · 2025
The Bear House
Director's Assistant · 2024
Campaign Reel
Digital Media & Creative Head · 2025
Brand Campaign
Associate Producer · 2024
Celebrity Shoot SS'25
Director's Assistant · 2025
SS'25 Photoshoot
Director's Assistant · 2024
Skinn Noura
Associate Producer · 2024
DIY Campaign
Director's Assistant · 2023
Stop Beauty Test
Director's Assistant · 2024
Heat Happens
Director's Assistant · 2024
Rivaah Collection
Director's Assistant · 2024
Fashion Editorial
Director's Assistant · 2024
Music Video Production
Director's Assistant · 2024
KVS Campaign
Project Manager · 2024
Festive Campaign
Project Manager · 2023
Short Film
Director's Assistant · 2024
Capital Campaign
Director's Assistant · 2025
Brand Film
Digital Media & Creative Head · 2025
Social Content Series
Digital Media & Creative Head · 2025
Campaign Reel
Digital Media & Creative Head · 2024
Commercial Production
Creative Producer · 2024
Campaign Film
Creative Producer · 2024
Production Reel
Project Manager · 2023
Centrum
HDFC KVS
Murgi
Ponds BB Cream
Just Be
Tanishq
Sprite
IDEE
Godrej Capital
OOOL Digital
AX
Artkalaa
Kinder
Kitser
Pathan Bros
Deva
Fossil
Lifestyle
The Bubbling Fish
Murgi
Pathan Bros
Artkalaa
Production Archive
All Productions
Pronamel
Director's Assistant
Oral care commercial featuring active shield protection product demonstration.
Pronamel
Director's Assistant · 2024
Centrum
Director's Assistant
Multivitamin brand campaign with detailed casting and scripting across multiple languages.
Centrum
Director's Assistant · 2025
The Bear House
Director's Assistant
Premium lifestyle brand commercial.
The Bear House
Director's Assistant · 2024
Pink Flower
Pink Flower
Digital Media & Creative Head
Social media campaign reel for lifestyle brand.
Pink Flower
Digital Media & Creative Head · 2025
Featured Project
Associate Producer
Brand campaign produced end-to-end as Associate Producer.
Featured Project
Associate Producer · 2024
Armani Exchange
Armani Exchange
Director's Assistant
Celebrity fashion campaign shoot for Armani Exchange Spring/Summer 2025.
Armani Exchange
Director's Assistant · 2025
Fossil
Fossil
Director's Assistant
Fossil Spring/Summer 2025 campaign content production.
Fossil
Director's Assistant · 2024
Titan
Titan
Associate Producer
Titan Skinn Noura fragrance campaign.
Titan
Associate Producer · 2024
Lakmé India
Lakmé India
Director's Assistant
Lakmé DIY beauty tutorial social campaign.
Lakmé India
Director's Assistant · 2023
Dove
Dove
Director's Assistant
Dove's empowering beauty campaign social content.
Dove
Director's Assistant · 2024
Sprite
Sprite
Director's Assistant
Sprite 'Heat Happens' commercial production.
Sprite
Director's Assistant · 2024
Tanishq
Tanishq
Director's Assistant
Tanishq Rivaah bridal jewellery campaign featuring Nayanthara.
Tanishq
Director's Assistant · 2024
Armani Exchange
Armani Exchange
Director's Assistant
Armani Exchange fashion editorial campaign stills.
Armani Exchange
Director's Assistant · 2024
Featured Artist
Featured Artist
Director's Assistant
Music video production set coordination and assistant direction.
Featured Artist
Director's Assistant · 2024
HDFC
HDFC
Project Manager
HDFC KVS (Kisan Vikas Patra) campaign production.
HDFC
Project Manager · 2024
Budweiser
Budweiser
Project Manager
Budweiser festive season social campaign management.
Budweiser
Project Manager · 2023
Featured Production
Director's Assistant
Brand short film production.
Featured Production
Director's Assistant · 2024
Godrej Capital
Godrej Capital
Director's Assistant
Godrej Capital brand campaign shoot.
Godrej Capital
Director's Assistant · 2025
Pink Flower
Digital Media & Creative Head
Brand film production for lifestyle label.
Pink Flower
Digital Media & Creative Head · 2025
Pink Flower
Pink Flower
Digital Media & Creative Head
Ongoing social media content series production.
Pink Flower
Digital Media & Creative Head · 2025
Pink Flower
Pink Flower
Digital Media & Creative Head
Seasonal campaign reel for social platforms.
Pink Flower
Digital Media & Creative Head · 2024
Twism Design
Creative Producer
Commercial production for design agency.
Twism Design
Creative Producer · 2024
Twism Design
Creative Producer
Brand campaign film produced for design client.
Twism Design
Creative Producer · 2024
The Glitch
Project Manager
Production reel for creative studio.
The Glitch
Project Manager · 2023
Kinder
Kinder
Director's Assistant
Kinder Joy print campaign shoot.
Kinder
Director's Assistant · 2025
IDÉE
IDÉE
Director's Assistant
IDEE brand campaign production.
IDÉE
Director's Assistant · 2025
Pond's
Pond's
Director's Assistant
Pond's BB cream commercial with detailed treatment notes.
Pond's
Director's Assistant · 2025
Lifestyle
Lifestyle
Director's Assistant
Lifestyle Spring/Summer 2024 casting in Bangkok.
Lifestyle
Director's Assistant · 2024
Artkalaa
Artkalaa
Creative Producer
Artkalaa brand marketing pitch deck.
Artkalaa
Creative Producer · 2024
Just Be
Just Be
Creative Producer
Just Be brand campaign pitch and creative strategy.
Just Be
Creative Producer · 2024
OOOL
OOOL
Digital Media & Creative Head
OOOL digital marketing strategy and social content plan.
OOOL
Digital Media & Creative Head · 2024
Deva's Khayal
Deva's Khayal
Creative Producer
Music marketing pitch for Deva's Khayal project.
Deva's Khayal
Creative Producer · 2024
Kitser
Kitser
Creative Producer
Kitser August sale digital campaign.
Kitser
Creative Producer · 2024
Murgi
Murgi
Creative Producer
Feature film project pitch.
Murgi
Creative Producer · 2024
Pathan Brothers
Pathan Brothers
Creative Producer
OTT series pitch for Pathan Brothers project.
Pathan Brothers
Creative Producer · 2024
The Bubbling Fish & Nirala
The Bubbling Fish & Nirala
Creative Producer
Restaurant brand marketing pitch.
The Bubbling Fish & Nirala
Creative Producer · 2024
Career
Production Timeline
Digital Media & Creative Head
Leading digital strategy and creative direction for 6+ clients, overseeing ₹15L+ in ad spend across Meta and Google.
Creative Producer
Producing shoots for Sprite, HUL, Fossil, Armani Exchange, and Tanishq — managing end-to-end production across celebrity campaigns and brand commercials.
Project Manager
Managing ad-film production and direction at VMLY&R–WPP, including the 12-shoot Lakmé India DIY campaign.
Social Media Manager
Conceptualizing and executing social campaigns for a diverse client roster across industries.
Marketing Intern
Supporting campaign analysis and artist database management at Hungama.
Testimonials
“Donayan brings a level of organization and calm to set that's rare in this industry. Directors ask for her by name.”
— Executive Producer, VMLY&R–WPP
“From pre-production through wrap, she anticipates problems before they happen. A producer's producer.”
— Creative Director, Twism Design
“Working with Donayan means the production runs itself so you can focus on the creative.”
— Director, Commercial Campaign
About
Bridging creative vision and production execution.
With over five years in commercial production, I've worked across advertising, fashion campaigns, celebrity shoots, music videos, and branded content — moving fluidly between the creative table and the chaos of set.
Every project begins with a script and ends with a finished frame. What happens in between is where I live: breaking down creative into shootable reality, managing schedules that shift by the minute, coordinating talent and crew, and ensuring the director's vision survives the thousand small decisions of a production day.
I've worked on sets with Kareena Kapoor, Kartik Aaryan, Nayanthara, and Smriti Mandhana. I've run 12-shoot campaigns for Lakmé and managed ₹15L+ ad budgets for Pink Flower. But what I'm most proud of isn't the scale — it's the consistency. Every call sheet, every call time, every continuity check builds the trust that lets a director focus on the work.
5+
Years in Production
60+
Commercial Shoots
28+
Brand Campaigns
4
Production Houses
Contact
Let's work together.
Available for freelance and in-house productions in Mumbai and across India.